What is DuckDuckGo and Why you should use it ?
You share our intimate secrets with search engine without even knowing. Our medical, financial and personal issues are stored and are used to create personalised ads that follow us every site we visit.
What is DuckDuckGo?
It is an internet search engine like Google, Yahoo, Bing and Yandex. The main difference between DuckDuckGo and other search engine is that DDG doesn’t save your browsing history and as a result you do not see personalized results. In DDG, all users get the same search results for a given search term.
DDG claims that
- We don’t store your personal info
- We don’t follow you around with ads
- We don’t track you. Ever.
It was founded by Gabriel Weinberg in 2008, but was not a very popular until last few years when people have realized that the tech giant Google is selling(indirectly) the data to different companies which help them to create targeted ads.
How Popular is DuckDuckGo?
DDG has a global rank of 167 of all the billion websites in the world. In March 2019, Google has also added DuckDuckGo to the default search engine list in Chrome.
Is DuckDuckGo profitable?
DuckDuckGo makes money through Advertising and Affiliate Marketing. When you search for car in DDG, it will show you car ad without knowing anything about your search history, but when you search in Google, based on your previous search results, it will show specific companies ads.
Google Vs DDG Search Volume
DDG announced in October, 2018 that it has reached 30 M searches. Google has an average of 5.5 billion searches every day.
DuckDuckGo: “it took us seven years to reach 10 million private searches in one day, then another two years to hit 20 million, and now less than a year later we’re at 30 million“
Getting a personalised service is good sometimes, it helps with your search results. But sometimes, you would like to keep some privacy. You will have to finally decide how comfortable you are exchanging your data for things/services and when to use Google and DDG.